What’s More valuable? Vocals or Rap Beats
Back in the day the music business was much different than it is currently. There seemed to be much less violence in music and also the vocals essentially meant something.
My clients generally leave the room as i give this talk but it’s the truth. Back then music was about the lyrics, the total 16 bars not merely the punch lines and metaphors. You needed to deliver the entire verse or you got no respect. Presently any and everybody wants to become a rapper. I reckon that what I’m trying to say is that the music industry has evolved. Now there are younger individuals that happen to be executives of billion dollar businesses. You also have independent guys being profitable also.
The one thing that has not stopped in the music business is the hustle. In order to make it you need to be capable to hustle your own product. If you’re relying for other people to market and promote you without you promoting yourself, you won’t get far in this industry. You need to be prepared to work for what you want.
The music business has evolved since that time but one thing still remains to be the same. You’ll want to have good quality music. , In the past it had been the lyrics, no-one really thought about the beats, it was all about what the mc was saying. People wanted to be able to connect, and feel what the mc was rapping about. Currently its all about the music. People need to be able to hear a pleasant beat and hook. It’s not so much about the lyrics nowadays.
So as in any other business, I tell my artist you will have to advance with the industry. The caliber of your beats are very important because it’s what makes or breaks a record now. If you’re able to get a high quality beat that grabs everyone’s interest and make up a awesome hook around it you have a great chance to have a smash record. Regardless of what you are saying on your 16 bars in between.
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